Originally in my personal journal, 2002:
I don’t know when the first stadium concessionaire starting hawking their wares by walking the aisles, but I’d guess there were people yelling, ‘Wine! Pita! Cotton Candy’ up and down the stairs of the Roman Coliseum.
How about a portable snack cart in every movie theatre? Popcorn, RaisiNets, Twizzlers - all conveniently located where you can buy and refill without missing a scene. It would reduce the wait times at the lobby snack counters, and theatre staff could easily rotate through theatres, checking in on temperature, lighting, sound quality, and volume - ensuring a better overall guest experience while generating more revenue per employee for the theatres.
Next issue, toilets in the theatre....
Update 2010: The trend of upscale movie experiences has taken limited hold at places like the ArcLight in LA, with beer in glasses and other refinements available. In Singapore, you can see a movie in ‘Gold Class’, where US$28 gets you a reserved recliner, seat-side menu and cocktail service, and a blanket to cover your eyes in the scary scenes. I still think a snack cart for the average Ju Win in the cheap seats would rock.
I don’t know when the first stadium concessionaire starting hawking their wares by walking the aisles, but I’d guess there were people yelling, ‘Wine! Pita! Cotton Candy’ up and down the stairs of the Roman Coliseum.
Urban legend has it that movie theatres pump the smell of popcorn into the theatres to stimulate your appetite. And it’s a novice movie-goer who doesn’t strategize how to get the best seats, your stash of snacks, and a bathroom run in all before the previews start.
How about a portable snack cart in every movie theatre? Popcorn, RaisiNets, Twizzlers - all conveniently located where you can buy and refill without missing a scene. It would reduce the wait times at the lobby snack counters, and theatre staff could easily rotate through theatres, checking in on temperature, lighting, sound quality, and volume - ensuring a better overall guest experience while generating more revenue per employee for the theatres.
Next issue, toilets in the theatre....
Update 2010: The trend of upscale movie experiences has taken limited hold at places like the ArcLight in LA, with beer in glasses and other refinements available. In Singapore, you can see a movie in ‘Gold Class’, where US$28 gets you a reserved recliner, seat-side menu and cocktail service, and a blanket to cover your eyes in the scary scenes. I still think a snack cart for the average Ju Win in the cheap seats would rock.
